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Hong Kong Optical Fair takes place in November.  It’s one of the few Optical Fairs in the world.  This is easy to gather once you notice the foreigners outnumber the locals for once.  This is one you will need to attend if you have a brand and eyeglasses/optics are in your brands future.  Most high end brands are owned by Luxottica.  The fair consists of people that want to take on Luxottica.  In North America, any eyeglass store will have frames starting at $200.  This is their cost to buy in bulk prior to affixing any label and branding – $1/frame.

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$1 USD per frame. I hope consumers are aware of Luxottica lining its own pockets.

Let’s hire models to sit on a twirling chair doing nothing but looking pretty.  Only in Asia.  FashionTV eyeglasses, fail.  You are either a model or not, licensing your brand to aspiring models is a quick way to show you are obsolete and irrelevant.

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These goggles have an uncanny resemblance to Oakleys, SpyOptics, Dragon and all popular brands you see on the mountains.  Polarized lenses and the state of the art molds and design.  It’s only awaiting a brand.  I paid $200 for my Oakleys.  These can be had for around $20.  I remember saving up my allowance as a kid to fund ski goggles so I look cool on the mountains.  No more.  It might be time for me to make the PDW (pigsdrinkwine) brand providing consumers with an awesome pair of polarized ski goggles for an affordable price.

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The Optics Fair is everything you can think of as it pertains to the Optical industry.  Lots of manufacturers from the WenZhou district of China.  The WenZhou district is China’s optical epicentre.  Most of Luxottica’s eyewear is produced here.  The Optics Fair also many Italian, Korean and Japanese brands with their selling point as hand made.

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eyeglass cases

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eye exam machines

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There is even a brand of China contact lenses – Horien.  I can only find it on alibaba at the moment but if they rival daysoft on pricing, I may give it a try.  Daysoft is a brand of contact lenses currently making big inroads to the established contact lens manufacturers.  The guy behind it is the gentleman that invented contact lenses.  He then licensed it to everyone waiting for his non-compete to expire before starting the process all over again.  Daysoft provides an affordable solution to overpaying for Acuvue, Oasis and everyone else inbetween.  The problem with Daysoft is consumers are quick to stigmatize an affordable solution as a inferior product.  Do your own due diligence.

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horien contact lenses

I am starting to notice more frames made out of wood now.  It’s a very interesting material to use.  Look at the process below.  Horrible waste?

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wood frames

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